Navigating Out of The Trough: Charting Different Courses for Recovery

Global chlor-alkali and vinyls markets have been stuck in a demand driven trough since 2023. Depressed trough operating rates and compressed margins have led some to suggest that rationalization in high-cost regions is the answer for a quicker recovery. Exacerbating the challenge is new capacity, justified during the peak margin period following the pandemic, coming online. As central banks begin easing interest rates and inflation retreats, construction activity is showing some signs of recovery, likely driving increased chlorine demand. At the same time, declining energy and manufacturing input costs, coupled with China’s focus on emerging industries, are setting the stage for a near-term recovery in caustic soda demand.